BETA

This is a new website.

Our pages are being tested and improved.

Content warning: This page contains content on financial exploitation
Dismiss Dismiss all content warnings

Start-up scams

Also known as:

  • investment scams
  • investment fraud
  • fake startups
Risk
What is Risk ?

Digital risk factors associated with their interests and activities

Type of risk: Financial exploitation

For a child or young person, the most likely way to invest in a startup is through crowdfunding. This is where money is raised with small investments from a large group of people. This normally happens through social media or crowdfunding websites.

Investments can also come from venture capital funds. This is where a venture capital firm pools together larger sums of money from multiple investors and then invests these in a startup business.

Startup scams imitate these opportunities. They often promise quick, guaranteed profit. These scams can pressure someone into investing on the spot. For example, a limited-time offer.

Scams might also promise career opportunities. For example, an internship or a well-paying job.

Trustworthy-looking social media posts and websites are used to target people. They often use false testimonies, sometimes from celebrities. People targeted might be asked for an initial investment or for personal information, like bank account details.

Finfluencers are content creators who offer investment advice on social media platforms. Some of these may encourage viewers to invest in false or misleading startups.

Where this can happen

Share your experience of start-up scams

You can tell us about:


  • other terms you might have heard
  • conversations you’ve had with young people
  • a related platform or app
  • another related risk or harm
Tell us your experiences