Ethical statement

As a charity, it’s important for us to deliver ethically sound digital products and services. By following ethical principles, we make sure that we do the right thing for the people who use our products.

• don't know everything
• tell the truth
• design for everyone
• promote choice
• challenge bias
• believe your data is yours absolutely

Be humble

We strive to get things right. We know we won’t always get it right first time. We encourage feedback from all our users. This helps us learn and improve what we do. Contact us to tell us about your experience.

Promote the truth

We tell the truth. We make sure that the information we share is:

• accurate
• evidence-led
• credibility-checked

We are rigorous in our research processes so that you don’t have to be.

We know information about online risks changes fast. We have standards to make sure our content is trustworthy. As soon as information passes our standards, we share it with you.

Be inclusive

We design for accessibility as default. We involve people with a wide range of experiences to help us create inclusive products. We collaborate because there’s no one right way to solve a problem.

Accessibility and inclusion don’t just apply to our processes. We work with practitioners and young people. It's important to make sure that their voices are represented in:

• imagery and interactive media
• the content

Promote choice

We're here to provide information, advice, and guidance. That's all. We want you to have all the information you need to support young people online. How you use it? The choice is all yours.

Avoid bias

We know that everyone has thoughts about how the world should be. Some of those biases are explicit. Some are not. We want to make sure we challenge those biases early on, not build them into the products and services we design.

We do this by collaborating with people who have different life experiences, like:

• having accessibility needs
• being part of a marginalised community
• experience of poverty
• experience of racism
• experience of sexism

Our sources are checked against objective criteria to ensure they're fair and trustworthy.

Protect privacy

Your information is yours. You have full control how much data you share with us. We're not going to sell your information or share it with anyone who doesn't need to know.

All feedback and contributions are anonymised. We'll never ask you for information that we don't need to deliver a good product.